How To Differentiate Yourself in the Photography Market
Standing out can feel really hard when it seems like there are a thousand other photographers trying to market to the exact same crowd. You might be wondering how you can cut through the noise & really shine as a brand...I’ve got just the thing for you!
Thankfully, there is a lot more than goes into having a rock-solid brand than your colors, fonts, and logo. That might be where we start in building a brand, but there is a lot of work to be done afterwards in portraying the mission and why behind the colors, fonts, and pretty things.
If you’re wondering how to stand out--you’re going to want to focus on the internal side of your brand.
What is your mission?
What are your core values?
What does your brand voice sound like?
These pieces are the heart of your brand and what you do-- it’s so vital that you showcase those throughout all your social platforms (especially your website) so that your ideal client can relate to you and want to work with you! Just like your logo is obvious to everyone in your audience, the identity of your brand should be too!
There may be a lot of photographers with similar styles, but there aren’t any other photographers with your exact personality. That is one of the most crucial parts of your brand, because like I always say, YOU are your business and no one can be you. What you bring to the table is unique and necessary in this industry, scream it from the rooftops and showcase that!
If you aren’t quite sure how solid your brand is, try diving deep into your content, the language in your emails, your graphics, and everything else on display for your audience.
In what ways is it aligned with who you are?
In what ways are your personality and core values shining through?
On the flip side, how could you make these pieces of your brand more apparent so that everyone knows who you are and what you do just from glancing at your content?
Building a brand can be tricky! There are a lot of things that go into it, but it all comes down to who you are, why you do what you do, and how you can portray that to your clients!
Your brand is on its way to greatness and I am cheering you on always!
If branding feels like a major struggle for you, I totally get it. I actually made a resource with my graphic designer that goes over all the ins & outs of branding-- from visuals to messaging to finding your core values and so. much. more.
You can find it in my shop below!
The interactive, self-paced guide that leads you through each stage of your brand, helping you dream up your visual identity, find your voice, and implement it all into each area of your business!
*Due to the digital nature of this product, all sales are final no refunds.
